Lotte Confectionery Proposes Name Change at General Meeting: "Remove Confectionery and Become Lotte Wellfood"
On the 8th, Lotte Confectionery announced through a public disclosure that it will propose an amendment to the articles of incorporation to change its company name to 'Lotte Wellfood' at the regular shareholders' meeting scheduled for the 23rd.
At the regular shareholders' meeting on that day, Lotte Confectionery plans to discuss the agenda related to the name change. If the agenda is approved, the company name will change for the first time in about 56 years since 1967. Accordingly, the English notation will also change to 'Lotte Wellfood (LOTTE WELLFOOD)', and the website domain address will be updated.
Lotte Confectionery stated the reason for the name change as "Responding to new markets and strengthening brand competitiveness following the launch of the integrated corporation."
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Since merging with Lotte Food in July last year, Lotte Confectionery has been considering changing its name to evolve into a comprehensive food company, not just a confectionery company. Due to business diversification into confectionery, bakery, meat processing, and ready-to-eat meals, the need for a company name that accurately reflects its identity has increased.
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