Neopin Undertakes Rebranding "Full-Scale Global Leap"
Neopin announced on the 8th that it has undergone a rebranding of its blockchain open platform Neopin and Neopin Token to strengthen its CeDeFi platform and make a global leap.
The main points of the rebranding are ▲strengthening the CeDeFi platform for a global leap ▲adopting the ‘Neopin Crystal Blue’ color to emphasize Neopin’s ‘trust,’ ‘stability,’ and ‘scalability’ ▲improving UI (user interface) and UX (user experience) to target global users. Following the revamp of the Neopin platform based on ‘CeDeFi Neopin,’ the strategy is to actively expand global business centered in the United Arab Emirates (UAE).
Through this rebranding, Neopin plans to lead the global blockchain market as a CeDeFi pioneer rather than a latecomer to DeFi (decentralized finance), based on seven years of blockchain technology development experience.
CeDeFi is a compound word of CeFi (centralized finance) and DeFi (decentralized finance). It is a new concept aiming to bridge the gap between centralized finance CeFi and decentralized finance DeFi.
Neopin created a new ‘Neopin Crystal Blue’ color, adding clarity and transparency to the sky blue it had used so far. This reflects the image of ‘trust’ and ‘stability’ that Neopin has emphasized and aims to establish a new standard for CeDeFi. To this end, the Neopin Crystal Blue color has been placed prominently across the Neopin platform and also applied to the Neopin Token (NPT) logo.
Neopin did not stop at changing the main color but also improved the UI (user interface) and UX (user experience) to be easier and more convenient for global users by analyzing the behavior of global DeFi users to strengthen its global strategy.
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Kim Ji-hwan, CEO of Neopin, said, “We will take this rebranding as a major turning point and evolve into a globally user-friendly product,” adding, “Based on the unique ‘CeDeFi Neopin’ with ‘trust,’ ‘stability,’ and ‘scalability,’ we will bring innovation to centralized crypto finance and lead the development of the global Web3 market.”
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