BNK Busan Bank Conducts 'Mobile Customer Satisfaction Survey'
BNK Busan Bank is conducting a ‘Mobile Customer Satisfaction Survey’ to enhance the convenience of financial consumers.
The ‘Mobile Customer Satisfaction Survey’ includes not only customers who visited branches for transactions but also those who used the bank’s services through non-face-to-face channels such as mobile banking, Dongbaekjeon, and video consultations.
The survey is conducted by sending a text message within 2 hours from the time of the transaction to customers who used the bank’s services, asking for their feedback via mobile.
This customer satisfaction survey is conducted through the newly established ‘Mobile Customer Satisfaction Survey Integrated System.’
The system provides intuitive analysis results in various forms such as by gender, age, and region, enabling the bank to promptly respond to customers’ inconveniences and needs.
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Kang Jong-hoon, Chief Consumer Protection Officer (CCO) of BNK Busan Bank, said, “The mobile customer satisfaction survey will further upgrade Busan Bank’s financial consumer protection and financial services,” adding, “We will continue to swiftly address customer inconveniences and various needs.”
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