K-Pop Stars Gather... 'Seoul Festa 2023' Held

Regularization of the First Week of May Starting This Year

The Seoul Metropolitan Government announced on the 7th that it will hold 'SEOUL FESTA 2023,' a driving force for the revival of Seoul tourism, which was stagnant due to COVID-19, during the full-scale tourism recovery period. The event will take place for eight days from April 30 to May 7 across Seoul, including Gwanghwamun Square and Jamsil Sports Complex.

The slogan of this year's "SEOUL FESTA 2023" is 'Feel the Real Seoul.' It encourages foreign tourists who could only experience Seoul virtually during the three years of the COVID-19 pandemic to visit Seoul in person and experience the true charm of the city.

'SEOUL FESTA 2023' is planned around five major themes: ▲ 'Music,' featuring various Hallyu performances ▲ 'Style,' showcasing the full range of Seoul's charm ▲ 'Taste,' enjoying Seoul's flavors by the Han River ▲ 'Starry Night,' highlighting Seoul's beautiful nightscape ▲ and 'Boom-up Events,' which will fill the entire city with a festive atmosphere.

First, the festival's opening K-pop concert at Jamsil Olympic Main Stadium will feature Hallyu stars expanding globally. The highlight of SEOUL FESTA, the massive interactive Seoul Tourism Information Center, “Gwanghwamun Seoul Square,” will offer experiences of trendy Seoul lifestyles including drama, beauty, and fashion.

At the Han River Jamsu Bridge, the K-food ‘Bridge Market’ will take place, and at Ttukseom Hangang Park, the ‘Han River Drone Light Show’ will illuminate Seoul’s beautiful night sky, providing unique experiences not found in everyday life.

Additionally, in Myeongdong, which suffered severe stagnation due to COVID-19, the ‘Myeongdong Festival’ with K-artists will be held. Various events will also be conducted at Open Songhyeon Green Plaza, Seoul Plaza, and Nodeul Island, making the entire city buzz with festivities during SEOUL FESTA.

Seoul City plans to collaborate with domestic and international travel agencies to develop SEOUL FESTA tourism products, aiming to generate demand for foreign tourists visiting Seoul during the festival period and to promote high-quality tourism that allows visitors to experience the trendy charm of Seoul, as this event signals the start of full-scale foreign tourist attraction.

Kim Young-hwan, Director of the Seoul Tourism and Sports Bureau, said, “This 'SEOUL FESTA 2023' is designed as a festival where visitors can feel the vibrant charm of Seoul through diverse experiences ranging from K-POP performances to beauty and gourmet events.” He added, “We will do our best to make 'SEOUL FESTA 2023' a signal for the reconstruction and boom-up of Seoul tourism and a key festival that helps Seoul leap to become a global TOP5 city.”

This content was produced with the assistance of AI translation services.