IFEZ Brochure Wins Bronze at the Mercury Awards, One of the World's Top 3 Promotional Contests

Incheon Free Economic Zone Authority announced on the 6th that its comprehensive promotional booklet, the 'IFEZ Brochure,' won the Bronze Award at the 'Mercury Excellence Awards,' recognized as one of the world's top three promotional material competitions.

Now in its 36th year, the 2022/2023 Mercury Awards is an internationally prestigious competition in the marketing communications field, conducted by the U.S.-based MarCom. Winners are selected by expert judges based on originality, message delivery, design, and other criteria of promotional materials.

This award is one of the world's top three awards evaluating public institutions' and companies' promotional activities, alongside the 'ARC Awards (Annual Report Competition Awards)' and the 'ASTRID Awards.'

The IFEZ Brochure, which won in the corporate brochure category, is the flagship promotional material of the Incheon Free Economic Zone (IFEZ), showcasing its competitiveness, major development projects, milestones, and key achievements that lead innovative growth.

This is the second time the Incheon Free Economic Zone Authority has received an award for its publications.

Last October, the economic authority's newsletter, 'IFEZ Journal,' was also selected for the Grand Prize in Planning and Design at the '2022 Korea Communication Awards,' the most prestigious domestic award in the promotional materials field, hosted by the Korea Association of Communication Professionals.

Incheon Free Economic Zone promotional booklet (right) and 'Mercury Awards' certificate [Photo by Incheon Free Economic Zone Authority]

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