Qingdao Launches 'Non-Alcoholic Lemon'... Singer Taeyeon Selected as Model
BeerK, the importer and distributor of the beer "Tsingtao," announced on the 2nd that it will launch a new non-alcoholic beverage product, "Tsingtao Non-Alcoholic Lemon," in a 330ml can.
Tsingtao Non-Alcoholic Lemon is characterized by adding rich lemon juice at the final stage of the existing "Tsingtao Non-Alcoholic" process, creating a balanced acidity and sweetness that harmonizes with the smooth carbonation. Like Tsingtao Non-Alcoholic, it is based on the "Pilsner," the deepest and most refreshing among Tsingtao lagers, brewed using the Tsingtao brewery method, and then only the alcohol is removed to retain the original taste of the lager.
In particular, it is made using Tsingtao's unique "low-temperature vacuum distillation" method, which involves distillation and aging under vacuum at low temperatures to prevent oxidation in the air, allowing for a cleaner taste of the original ingredients.
Tsingtao Non-Alcoholic Lemon contains 60 kcal per can (330ml) and is a fat- and cholesterol-free product. While adding freshness and sweetness, it has even lower calories.
Tsingtao is launching this new product globally at the same time and has selected singer Taeyeon as the model. Taeyeon will promote the new product as a global model in South Korea, as well as in Hong Kong, Macau, Singapore, and Vietnam.
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A BeerK representative said, "We expect this new product, which adds the freshness of lemon to Tsingtao Non-Alcoholic that allowed consumers to enjoy the original taste of lager without the burden of alcohol and calories, to be a good option for consumers looking for new beverages and non-alcoholic drinks."
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