Haenam Minam Festival Wins Korea Festival Content Award for 4 Consecutive Years

Establishing a Regional Signature Festival with Differentiated Content

The ‘Haenam Minam Festival,’ a representative festival of Haenam-gun, Jeollanam-do, has won the Korea Festival Contents Award for the fourth consecutive year.

According to the county on the 28th, the Korea Festival Contents Award is presented annually by the Korea Festival Contents Association to discover and honor festivals that represent Korea, aiming to promote local festivals worldwide and develop the tourism industry.

This year marks the 11th edition of the award. After the first and second document screenings, the final evaluation is conducted by a review committee composed of about 20 randomly selected experts from among 60 professionals, including professors, festival directors, and journalists.

2022 Haenam Minam Festival Opening Ceremony
[Photo by Haenam-gun]

The Haenam Minam Festival is a unique food festival that utilizes Haenam’s abundant agricultural and marine products, held since 2019 in the Duryunsan Provincial Park area.

At last year’s festival, held face-to-face for the first time in three years since COVID-19, residents directly promoted local agricultural and marine products through town parades, and diverse food performances were held, including the 515 Kimchi Bibim with people from around the world using Haenam’s representative products such as cabbage, rice, and seaweed, and the 2022 Dakjang Tteokguk sharing event.

Additionally, amid the beautiful autumn atmosphere filled with the Duryunsan autumn foliage and chrysanthemum festival, the festival attracted about 165,000 visitors by drawing enthusiastic responses from tourists with its differentiated food festival content compared to other festivals.

Recognizing these achievements, it was also selected as the representative festival of Jeollanam-do in 2023.

A county official stated, “This award is the result of external recognition of the Haenam Minam Festival’s differentiated content and festival management capabilities,” adding, “We will strive to prepare thoroughly this year as well to become a representative festival of Korea that all citizens can enjoy together.”

This content was produced with the assistance of AI translation services.