Kolon FnC Relaunches 'HEAD'... Returns Hip After 3 Years
Kolon Industries FnC Division announced on the 28th that it will relaunch the sports brand 'HEAD' after three years.
HEAD is an Austrian sports brand launched in 1950 by Howard Head, based on tennis and skiing. It is famous as one of the top three global brands for tennis rackets. In skiing, it is known as the first brand in the world to invent aluminum ski plates. Kolon FnC first introduced HEAD to Korea in 1981 and acquired the domestic distribution rights in 2009 to develop the brand. This time, to make a leap forward as a sports brand in the 23 SS season, the brand underwent a three-year restructuring process before relaunching.
The renewed HEAD aims to be a total sports brand offering equipment and apparel based on racket sports including tennis and skiing. The apparel is composed of Heritage, Essential, Advanced (specialized in functionality), and Daily lines. HEAD’s designs are created in 3D. Through the Virtual Design Part organization, apparel design is conducted in 3D. The strategy is to boldly omit the sampling process during planning to reduce time and costs. Through this, they plan to continuously present designs that closely respond to customer feedback. Distribution will also be centered online. Starting with Kolon Mall, HEAD will be introduced through various fashion platforms. HEAD plans to showcase the brand concept and products through a presentation in April and operate a showroom.
They also plan to intensify marketing activities with tennis sports fans. Together with Jeon Woong-seon, a former national tennis player, they will create HEAD’s exclusive tennis community ‘HRC (Head Racquet Club·Heracle).’ Participants will be recruited through the community’s official Instagram in March. Starting in April, a tennis curriculum will be operated so that participants can directly attend tennis lectures by Jeon.
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Lee Ji-eun, Executive Director of Kolon FnC, said, “We are positioning HEAD as a total sports brand that inherits the heritage of HEAD while proposing trendy styles to present to customers. We will once again demonstrate the strength of Kolon FnC’s sportswear.”
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