Government Details Strategy to Develop K-Content as a National Strategic Industry
Policy Advisory Meeting on Content Sector... Diagnosing Market Environment Changes
Discussion on K-Content Export Strategies and New Technology Utilization Methods
The government is seeking solutions to develop K-content as a national strategic industry. The starting point is the policy advisory meeting on the content sector scheduled for the 24th. The meeting will diagnose changes in the content market environment and discuss strategies for exporting K-content, supporting startups, and utilizing new technologies. Attendees include Jeon Byeong-geuk, the 1st Vice Minister of the Ministry of Culture, Sports and Tourism; Cho Nam-gwon, CEO of LiveK; Ji Gyeong-hwa, Head of the Hallyu Support Division at the Korea Creative Content Agency; Jeong Hoon-jin, CEO of Flipshon Korea; Jeong Seong-hee, Manager at IBK Industrial Bank of Korea; Lee Mi-yeon, Director at SKT (eFriend); Kim Dong-ho, Professor at Soongsil University; Kim Tae-hee, Professor at Youngsan University; and Kim Yoon-myeong, Professor at Kyung Hee University.
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K-content has already grown into a major export item. In 2021, its export value ($12.4 billion) surpassed that of home appliances, secondary batteries, and display panels. This meeting will explore ways to promote K-content exports and drive exports of related industries through the K-premium effect. It will also seek ways to lead a second Middle East boom. A Ministry of Culture, Sports and Tourism official stated, "We plan to deeply discuss various startup support measures so that the younger generation can freely pursue their dreams," adding, "We will also listen to the financial industry's perspective to accelerate the creation of a virtuous cycle."
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