GS Shop Holds 'One Day Acuvue' Consultation Reservation Broadcast
Up to 20,000 Won Discount Offer Provided
GS Shop announced on the 23rd that it will hold a reservation broadcast for consultations on the ‘One Day Acuvue Moist Multifocal’ on the 26th.
The contact lenses featured in this broadcast are medical devices and can only be purchased at optical stores. GS Shop will introduce these lenses through TV home shopping and guide customers to make reservations for systematic eye examinations and consultations, including pupil size and precise vision tests, at over 1,000 designated optical stores nationwide selected by Acuvue.
Through the broadcast, GS Shop and Acuvue will allow customers who visit the optical stores after making a consultation reservation to try on multifocal contact lenses, and those who complete the fitting will receive a Starbucks coffee gifticon. A discount of up to 20,000 KRW will also be offered upon purchase.
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A GS Shop representative said, “Following last year’s broadcast introducing the Netflix series Black’s Bride, this time we have prepared a broadcast to verify the potential of TV home shopping as an O4O (Online for Offline) platform for the first time in the industry. As a leading home shopping company that introduced home shopping for the first time in Korea and attempted a mobile-centered transition, we will continue to lead the market with new products and services.”
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