Daesang, Chungjungone 'Haetsaldamun Siganjang Suksunggongbeop Yangjo Ganjang' Aged with Siganjang
Chungjungone Sunlight-infused Seed Soy Sauce Aged Brewing Soy Sauce Gold.
[Photo by Daesang]
Daesang Cheongjeongwon's 'Hetsal Dameun Ssiganjang Sookseong Gongbeop Yangjo Ganjang,' introduced last year, is a premium soy sauce aged with ssiganjang. Ssiganjang is a soy sauce selected as the best-tasting among soy sauces and has been maintained for a long time, playing a key role in the flavor of soy sauce. It is characterized by a mellow salty taste, soft sweetness, and rich umami flavor. Cheongjeongwon aimed to strengthen quality competitiveness in the traditional fermented soybean product market and present a new paradigm for premium brewed soy sauce by applying the ssiganjang aging method to Cheongjeongwon's representative soy sauce, 'Hetsal Dameun Yangjo Ganjang,' creating the Hetsal Dameun Ssiganjang Sookseong Gongbeop Yangjo Ganjang.
The Ssiganjang Sookseong Gongbeop Yangjo Ganjang and Ssiganjang Sookseong Gongbeop Yangjo Ganjang Gold are products aged with ssiganjang that has been matured for over 9 and 11 years, respectively. Since carefully selected soy sauce is combined with long-fermented ssiganjang, it features a deep and smooth flavor with a clean aftertaste. It pairs well not only with simple seasoned or stir-fried dishes but also with luxurious Korean dishes such as galbijjim (braised short ribs), jeonbokjang (braised abalone), and saewojang (marinated shrimp).
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The advertisement video produced around the brewed soy sauce gold released last year attracted attention by recording 2.08 million views on YouTube within 20 days of its release. Recently, Cheongjeongwon appointed singer Lim Young-woong as the model for its natural aged soy sauce specialty brand ‘Hetsal Dameun,’ generating buzz.
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