COSRX Surpasses 1.3 Billion Views in Global TikTok Challenge Campaign

Thanks to Campaign Success, Last Year Recorded the Highest Performance Ever

Global skincare brand COSRX announced that its global TikTok challenge campaign conducted last year surpassed a cumulative 1.3 billion views for the brand.

A brand representative stated, “Thanks to the successful operation of the global TikTok campaign, despite the economic downturn caused by high inflation and high interest rates, last year’s performance increased by 70% compared to the previous year, achieving record-breaking results by exceeding both the annual sales and operating profit targets.”

Last year, COSRX conducted a large-scale Snail TikTok challenge using its global bestsellers, the ‘Advanced Snail 96 Mucin Power Essence’ and ‘Advanced Snail 92 All-in-One Cream,’ in North America and four Southeast Asian countries (Indonesia, Malaysia, the Philippines, Singapore). The campaign led a craze on TikTok, with over 20,000 users worldwide participating, and the brand’s cumulative views exceeded 1.3 billion. Riding this wave, the Snail line sold out in North America and Southeast Asia, resulting in outstanding performance.

Thanks to the successful campaign operation, steady growth was seen across all global channels, with Amazon, the world’s largest open marketplace, recording an average growth rate of 205%. Notably, during Amazon’s biggest annual discount event, the Black Friday promotion, the ‘Advanced Snail 96 Mucin Power Essence’ ranked first in the entire beauty category, marking a remarkable achievement. Additionally, global channels such as Shopee and Qoo10 Japan recorded an average growth rate of 266%, showing significant growth in overseas markets.

A COSRX representative said, “Over the past year, we were able to communicate with numerous global consumers through the global TikTok campaign. To repay the love we received, we plan to strengthen our overall distribution and logistics capabilities, expand sales channels to increase consumer touchpoints, and operate local logistics hubs to deliver products more safely and quickly to consumers.” They added, “We will continue to do our best to become a sustainably growing brand that makes tomorrow exciting through new attempts.”

Meanwhile, unlike competitors reliant on sales in the Chinese market, COSRX expanded its business rapidly by entering 48 countries globally, including North America, Europe, and Asia, early on and established an online-centered D2C business strategy. Furthermore, by launching the dermo skincare line The RX, focused on effective ingredients, diversifying its product portfolio, and investing heavily in R&D to strengthen product competitiveness, it is analyzed that COSRX was able to build a business portfolio resilient to external risks such as political, economic, and COVID-19 factors.

This content was produced with the assistance of AI translation services.