CJ CheilJedang Launches 3 New Gourmet Chinese Cuisine Products, Completing 10-Item Lineup
CJ CheilJedang announced on the 21st that it has launched three new gourmet Chinese cuisine products that allow consumers to easily enjoy high-end Chinese restaurant menus at home.
The newly introduced menus are ‘Gourmet Crispy and Chewy Chili Shrimp,’ ‘Gourmet Seafood Jjamppong,’ and ‘Gourmet Chinese-style Beef Fried Rice.’ The Gourmet Crispy and Chewy Chili Shrimp features large whole shrimp coated with a thin layer of batter in a golden ratio and double-fried to achieve a crispy and chewy texture. It comes with a separate chili sauce infused with the flavors of green onions, celery, chili oil, and Doubanjiang, so you just need to mix it to complete a sweet and spicy dish. It can be conveniently prepared by cooking in an air fryer at 180 degrees Celsius for 8 minutes.
The Gourmet Seafood Jjamppong is characterized by toppings more than twice as abundant as previous Gourmet products, and the noodles are flash-frozen at below minus 35 degrees Celsius to maintain a freshly made chewy and springy texture. It is richly filled with various seafood and vegetables, offering deep flavors and a smoky wok aroma. The Gourmet Chinese-style Beef Fried Rice, with each grain of rice coated in egg and stir-fried at high heat, is full of smoky wok flavor and has a fluffy texture. It is enhanced with a variety of ingredients and a flavorful secret Chinese sauce.
With this new product launch, the Gourmet Chinese cuisine lineup now includes a total of 10 varieties: 4 cooked dishes, 3 noodle dishes, and 3 fried rice dishes. In particular, the fried rice menu has expanded from seafood to meat options, and the noodle dishes have more than doubled the amount of real toppings compared to Gourmet frozen noodles. Next month, the ‘Gourmet Chadol Maratang Noodles,’ featuring large slices of brisket, fish cake balls, abundant ingredients, rich meat flavor, and a spicy mala aroma, will also be introduced.
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A CJ CheilJedang representative said, “Gourmet Chinese cuisine has been consistently loved because it allows people to easily prepare and enjoy dishes that were previously only available at high-end Chinese restaurants at home. We will continue to introduce menus with taste and quality comparable to dining out and focus on expanding the market.”
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