Baekboy Pizza Surpasses 100 Franchise Stores in 8 Months

Baekboy Pizza store of The Born Korea. Photo by The Born Korea

Baekboy Pizza, operated by The Born Korea, announced on the 19th that it has surpassed 100 franchise stores nationwide in about 8 months since starting its franchise business.

Baekboy Pizza began its franchise business by opening its first franchise store, 'Kkachisan Station Branch,' at the end of May last year, and is expanding new locations nationwide including Seoul, Gyeonggi, Busan, Daegu, and Gwangju. According to Baekboy Pizza, due to continuous franchise inquiries and interest from prospective franchisees, the first quarter franchise contracts have already been closed, and recruitment for the second quarter of this year is already underway. Baekboy Pizza expects to open more than 200 stores within the year.

Baekboy Pizza analyzes that this growth trend is largely influenced by offering generous toppings and reasonable cost-effectiveness priced in the 10,000 KRW range during the high inflation era. Additionally, the differentiated interior concept and convenient ordering and pickup methods, distinct from typical delivery-only stores, have also been cited as factors contributing to its popularity among the MZ generation.

Baekboy Pizza secured a stable sales structure by significantly reducing the number of menu items while offering differentiated menu options using ingredients loved by people of all ages. They increased labor efficiency through a systematized kitchen setup, efficient cooking and pickup flow, and easy manufacturing recipes. Another major advantage is that the small-sized stores of about 10 pyeong (approximately 33 square meters) can be operated by 1-2 people, greatly reducing startup costs and labor expenses. In addition, The Born Korea’s systematic training curriculum and the regular operational management and service training system by dedicated supervisors have been praised for significantly lowering the burden on beginners in store operation.

Meanwhile, Baekboy Pizza is holding a 100th store opening commemorative event until the 25th. Participants can join by following the official The Born Korea Instagram account and completing the sentence ‘Baekboy Pizza is ___’ in the event post’s comment section. Among the participants, 100 people will be selected by lottery to receive a 20,000 KRW voucher for the company’s dining menu.

This content was produced with the assistance of AI translation services.