Jung Kwan Jang Surpasses 60% Online Channel Sales... Targeting MZ Generation

KGC CheongKwanJang announced on the 11th that the proportion of sales through online channels exceeded 60% last year.

The share of KGC CheongKwanJang's online channel sales, which was 43.8% in 2019, expanded to 56.9% in 2020 when COVID-19 occurred. It then reached a record high of 63.1% last year. This is because the 2030 generation, accustomed to contactless shopping due to COVID-19, is purchasing health foods online.

The number of 2030 generation customers visiting KGC Ginseng Corporation's official online mall, 'CheongKwanJang Mall,' has also increased. The sales proportion of the 2030 generation rose from 40.5% in 2018 to 56.2% in 2022, showing an upward trend every year.

'KakaoTalk Gift' is also popular. Since the service started in 2016, it has shown an average annual growth rate of over 60%. Last year alone, it recorded sales of approximately 77.5 billion KRW on Kakao, growing 26% compared to the previous year.

KGC Ginseng Corporation is conducting the 'Gift Health in the New Year' promotion at CheongKwanJang Mall for the upcoming Lunar New Year holiday. Various purchase benefits are provided by product, including main products such as HongSamJeong Everytime and HongSamTone, as well as cost-effective items like HwalgiRyuk, Alpha Project, and Good Base.

A KGC Ginseng Corporation official said, "Since COVID-19, the 2030 generation has emerged as a major force in the health functional food market, and CheongKwanJang is paying more attention to online distribution channels," adding, "We plan to continue targeting the online market with various new products that suit the tastes and sensibilities of the younger generation."

This content was produced with the assistance of AI translation services.