Lotte Duty Free Launches 'Sustainable Travel' Campaign with aespa

Branding Campaign for 'LDF Original Series' Featuring aespa in a Short Drama

Lotte Duty Free announced on the 9th that it will launch a branding campaign with the message of ‘sustainable travel’ to welcome the New Year.

Last October, Lotte Duty Free introduced the ‘LDF Original Series’ and has been showcasing K-content through a relay featuring its models. Following Stray Kids and Lee Junho, the third installment of the ‘LDF Original Series’ featuring aespa was first revealed on Lotte Duty Free’s SNS accounts on the 27th of last month. The aespa episode is a short drama titled ‘Song of the Stars,’ which contains three episodes of aespa’s sustainable travel story. It depicts aespa members going on a star-gazing trip to Australia and empathizing with the importance of the Earth.

This short drama, Song of the Stars, takes its title from the beautiful meteor shower visuals in the drama and the background music track named ‘Song of the Stars.’ The song expresses the color and brightness of stars through sound and was inspired by the music from ‘System Sounds,’ a global creative company that represents the universe and nature through music and sound. The final episode released on this day features aespa members delivering messages about sustainable travel and protecting the Earth in four languages: Korean, English, Chinese, and Japanese.

Lotte Duty Free has pledged donations for environmental protection to realize the message of sustainable travel conveyed in the aespa episode. As of the 5th, the cumulative views of the aespa episode surpassed the pledge target of 5 million views, and Lotte Duty Free plans to donate 20,230,000 KRW to Earth environmental protection projects, symbolizing the year 2023. Additionally, customers who purchase domestic brand products above a certain amount at Lotte Duty Free’s Myeongdong Main Store, World Tower Store, Busan Store, and Jeju Store will receive an aespa poster while supplies last.

A representative from Lotte Duty Free said, “Thanks to the great interest from global customers in the LDF Original Series, Lotte Duty Free has been able to participate in meaningful activities along with donations,” and added, “Under the eco-friendly management slogan ‘Duty4Earth,’ Lotte Duty Free will continue to take the lead in protecting the Earth’s environment and promoting sustainable travel.”

This content was produced with the assistance of AI translation services.