Lotte Confectionery ZEROX Yongjin Healthwon Collaboration Planned Package. Photo by Lotte Confectionery

Lotte Confectionery ZEROX Yongjin Healthwon Collaboration Planned Package. Photo by Lotte Confectionery

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Lotte Confectionery's sugar-free dessert brand 'Zero' announced on the 6th that it will collaborate with the YouTube content 'Yongjin Health Center' for the 'Happy New Year, Receive Lots of Zero' campaign.


The newly released Yongjin Health Center special package consists of four items: Zero Dark Cacao Cake, Zero Chocolate Chip Cookie, Zero Fruit Jelly, and Zero Crunch Choco Ball. They are sold simultaneously on Lotte Confectionery's own mall 'Lotte Sweet Mall' and 'Naver Store Lotte Confectionery Mall.'


Yongjin Health Center is popular among the MZ generation recently for its content that cleverly solves the cast members' concerns through empathy.



A purchase event is also being held. Buyers of the special package can enter a draw to win 'La Seine Buffet for 2' (2 winners) and 'Lotte Department Store Gift Certificate worth 50,000 KRW' (10 winners). A 3,000 KRW additional discount code usable for purchasing the special package can also be found through Yongjin Health Center's YouTube content.


This content was produced with the assistance of AI translation services.

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