Aurora World Opens Interactive Content Platform 'Yuhu Lab'

[Asia Economy Reporter Jang Hyowon] Global character content company Aurora World (CEO Hong Giseon, Noh Jaeyeon) announced on the 3rd that it will launch a YouTube channel called ‘Yuhu Lab,’ featuring an entertainment variety concept that can be enjoyed by people of all ages, targeting the next-generation content market.

The YouTube channel ‘Yuhu Lab’ is planned and produced as customer-oriented character content, and it is expected to establish itself as an interactive channel where ‘Yuhu and Friends,’ who have grown together with the MZ generation, directly meet and communicate with viewers.

Applying the latest production technologies such as motion capture, AR, and VR, the ‘Yuhu Lab’ channel will expand beyond the framework of animation into a new media channel. It plans to offer content featuring Yuhu’s dance and live broadcasts, a comedy extravaganza with ‘Yuhu and Friends,’ various genres of content traveling across the country, and content using diverse expression techniques such as animation, motion capture, puppet shows, and virtual live performances.

Since last year, Aurora World has been redefining its content strategy and nurturing professional personnel, and it plans to produce and supply content that can expand the value of various characters owned by Aurora World to a broader audience.

This content was produced with the assistance of AI translation services.