OnTheLook Secures 7 Billion KRW Series A Funding

[Asia Economy Reporter Donghyun Choi] Creator-based fashion startup OnTheLook announced on the 28th that it has secured 7 billion KRW in Series A funding.

This round was led by existing investor KB Investment, followed by additional investments from Hana Ventures, Naver D2SF, FuturePlay, and Devsisters Ventures. Notably, this funding achievement came about eight months after the pre-Series A investment secured in April, with OnTheLook raising approximately 10 billion KRW in investments just this year.

OnTheLook developed a mobile platform that provides trendy style lookbooks from carefully selected fashion creators tailored to users' preferences. Users can easily keep up with the latest fashion trends and make purchases, establishing the app as a "must-have for dressing well."

In fact, OnTheLook's monthly active users (MAU) increased by 690% compared to the previous year, and the number of creators producing fashion content on the platform has grown by more than 40% annually, showing rapid growth. After the pre-Series A funding in April, the MAU tripled in just four months.

OnTheLook is attracting significant attention not only domestically but also internationally. It was the only Korean company included in the "Top 30 Products of the Year" selected by Amplitude, a U.S. digital product analytics firm. It was also selected as a "2023 Trend Forecast App" by Japan's SHIBUYA109 Entertainment.

Lee Daebeom, CEO of OnTheLook, stated, "Despite the challenging investment environment, we were able to successfully secure funding by being recognized for our future growth potential." He added, "Going forward, through recruiting key talent and advancing our services, we aim to become Asia's leading data-driven fashion company."

This content was produced with the assistance of AI translation services.