CU and Jeff Sign Content Partnership... "Implementing Commerce on Metaverse Platform"
Online Purchase Items Picked Up Offline
Song Ji-taek, Head of Innovation Division at BGF Retail (right), is taking a commemorative photo of the business agreement ceremony with Noh Kyung-tak, CEO of Jeff. (Photo by BGF Retail)
View original image[Asia Economy Reporter Lim Chun-han] BGF Retail announced on the 22nd that it has signed a content cooperation business agreement with Jeff, a subsidiary of Danal, and will introduce metacommerce on the metaverse platform Jeff World, where online economic activities connect to reality.
Jeff World is a community-type metaverse platform with an economic structure based on Danal's blockchain virtual asset system, scheduled to be launched in the first half of next year.
The two companies will provide a differentiated consumption experience connecting metaverse content and real-world experiences by introducing more than 30 CU stores in Jeff World, enhancing user accessibility, and integrating content such as issuing exchange vouchers and linking points.
When Jeff World opens, a service allowing users to exchange products purchased online using digital assets for actual products at offline stores is expected to be applied. This will realize an integrated online-offline experience where the virtual reality avatar experience connects to reality.
Non-fungible tokens (NFTs) utilizing various intellectual properties (IP) owned by CU will also be released. CU and Jeff plan to form an exclusive community for NFT owners and provide diverse monthly benefits. Through this, they expect to increase brand familiarity and expand fandom.
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A BGF Retail official said, “We partnered with Jeff to create an environment where customers can easily and enjoyably experience CU’s products and services anytime and anywhere by implementing metacommerce that connects customers’ economic activities to reality.” He added, “We will continue to collaborate with various channels to present differentiated content in line with changing trends.”
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