"Lotte Home Shopping Exclusively Sells Works by Famous Authors Choi Young-wook and Lee Geon-yong"

Limited Sale of Works by Renowned Korean Artists Active Over 20 Years on Mobile TV 'ELive' at 8 PM on the 22nd

Visitors are viewing the exhibited artworks at 'Re-Seoul Gallery' in Mapo-gu, Seoul. (Photo by Lotte Home Shopping)

[Asia Economy Reporter Yuri Kim] Lotte Homeshopping announced on the 21st that it will exclusively showcase artworks by leading Korean artists with over 20 years of experience, including Choi Young-wook and Lee Geon-yong, on its mobile TV channel 'L Live' on the 22nd.

Recently, art collection has gained attention as a financial investment method, leading to an increase in high-priced artwork purchases not only among the 40s and 50s age group but also the MZ generation (Millennials + Generation Z). The 'Shield Smile' series by artist Kim Ji-hee, sold by Lotte Homeshopping in May, consisting of 12 pieces including original paintings priced around 9 million KRW, sold out within one minute of the broadcast start, with half of the buyers being from the MZ generation. At the 'Lotte On Air Art Week' event in September, artworks priced in the millions of KRW by star artists such as Kim Je-eon and Lee Seul-lo also sold out early. Anticipating a continuous increase in the purchasing share of the MZ generation in the art market, Lotte Homeshopping is expanding its art sales range from pop art artists to masterpieces by masters whose works are priced in the tens of millions of KRW.

The broadcast on the 22nd at 8 PM will be presented live on-site from 'Re-Seoul Gallery' in Mapo-gu, Seoul. Artist Choi Young-wook has been presenting his representative 'Karma' series, which expresses the ups and downs of life through moon jars, for over 20 years. His moon jar artworks are held in renowned overseas museums in the United States and Spain, as well as by the Bill Gates Foundation, drawing significant attention. During the broadcast, two original 'Karma' paintings will be sold for the first time via live commerce. The price is in the 40 million KRW range, making it the highest-priced artwork Lotte Homeshopping has offered to date. Artist Lee Geon-yong, a first-generation Korean performance artist, is known for his avant-garde style that restricts the body to express his works, such as in his representative piece 'Bodyscape,' where he paints by extending his brush-holding hand behind his back while turning his canvas away. The broadcast will premiere new 'Bodyscape' prints, offered in a limited quantity of 10.

Meanwhile, Lotte Homeshopping launched the cultural arts specialty section 'Banggu-seok Culture Hall' in February. It sells over 1,300 products including original paintings by famous artists, prints, posters, and exhibition tickets. It offers content tailored to the cultural lifestyle demands of the MZ generation, such as web magazines featuring artist interviews, artwork sales through mobile live broadcasts, and curation.

This content was produced with the assistance of AI translation services.