Bold Organizational Downsizing Amid Establishment of Hallyu Support Headquarters
"Reorganizing Personnel and Structure Around Core Functions"
Restructuring Jury Human Resources Centered on Field Experts

Complete Overhaul of KOCCA Organizational Structure and Business Framework View original image

The Korea Creative Content Agency (KOCCA) is undergoing a comprehensive reorganization of its organizational structure and business framework.


On the 20th, the Ministry of Culture, Sports and Tourism announced that it will promote the 'KOCCA Innovation Plan' to spread the appeal of K-content and proactively respond to future content industry demands. The plan aims to increase productivity and efficiency by downsizing the organization and strengthen capabilities by recruiting external experts. Similar and overlapping projects will be consolidated, and the evaluation system will be revamped to develop differentiated strategies and discover new tasks. Minister Park Bo-gyun of the Ministry of Culture, Sports and Tourism stated, "Through rigorous innovation, we will invest budgets into content companies without waste, creating an opportunity for the entire content industry to advance."


The most notable change is the bold reduction of departments. The existing seven divisions (Strategy Innovation Division, Management Support Division, Policy Division, Game Division, Broadcasting and Video Division, Popular Culture Division, Corporate Talent Development Division) will be reduced to five divisions (Management Strategy Division, Game Division, Broadcasting and Video Division, Hallyu Support Division, Content Infrastructure Division). Among these, the newly established Hallyu Support Division will leverage the value of Hallyu to support exports and overseas expansion of manufacturing and service industries.


KOCCA President Cho Hyun-rae explained, "We will significantly reduce the number of executives through large-scale departmental consolidation and downsize or integrate departments performing similar tasks to support departments. We plan to reorganize personnel and the organization focusing on core functions." He pledged, "By recruiting talented external experts and promoting internal personnel, we will enhance the agency's capabilities and strengthen research and survey functions such as future strategy research to respond promptly to the rapidly changing industrial environment."


KOCCA's government support budget for this year is 547.2 billion KRW, nearly tripling from 153.3 billion KRW in 2009. A considerable portion of the budget was spent on similar, overlapping, and one-off projects. The need for restructuring has been strongly raised both internally and externally. KOCCA will restructure its business framework by bold consolidation, introducing a project sunset system, and transferring projects to the private sector, gradually reducing the number of supported projects. The evaluation system will also be revamped. Starting with next year's project evaluations, the pool of evaluators will be reorganized to focus on field experts.



The Ministry of Culture, Sports and Tourism explained, "The 'Innovation Promotion Special Task Force (TF)' will be converted into a permanent organization, and a 'Content Innovation Promotion Council' involving external experts will be newly established to check and discover innovation tasks and expand communication with the industry." They added, "A 'Subsidy Fraud Inspection Team' will also be set up within the Audit Office to eradicate fraudulent subsidy claims and strengthen internal control mechanisms."


This content was produced with the assistance of AI translation services.

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