Shinsegae Food Launches Premium Cake 'Universe by Jayrilla'
On the 20th, at 'Universe by Jayrilla' in Cheongdam-dong, Gangnam-gu, Seoul, Jayrilla and World Chocolate Master Chef Kim Dong-seok introduced a cake developed through their collaboration. Photo by Shinsegae Food
View original image[Asia Economy Reporter Song Seung-yoon] Shinsegae Food announced on the 20th that its premium bakery brand 'Universe by J-Rilla' has launched four types of Christmas cakes featuring J-Rilla's unique concept and worldview to celebrate Christmas.
Located in Cheongdam-dong, Gangnam-gu, Seoul, Universe by J-Rilla has a story about J-Rilla, a gorilla character born on Mars who came to Earth and, inspired by cosmic themes, introduces the unique breads enjoyed on Mars to Earth. It is a six-star level bakery launched based on Shinsegae Food's premium bakery research and development capabilities.
Universe by J-Rilla introduced the premium cake 'Snowy Treeland' in collaboration with Chef Kim Dong-seok, who ranked first in Asia at the World Chocolate Masters competition. Snowy Treeland is a white chocolate cake that offers a subtle vanilla flavor through the harmony of vanilla bean-filled vanilla cream and zephyr white ganache. The cake is topped with chocolate decorations shaped like tree ornaments.
Instead of a typical cake sheet, the 'Christmas Rosetta' uses Baumkuchen, a traditional German pastry, characterized by its dense texture. The fresh cream cake 'Treeberry Basket' is generously topped with mixed berries such as blueberries and strawberries. The chocolate cake 'Christmas Planet' features a blend of milk ganache and dark ganache. These premium products are priced between 50,000 and 70,000 KRW.
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A Shinsegae Food official said, "Since cakes are products sought on special occasions, the number of consumers considering unique and differentiated elements is steadily increasing. We will continue to present various products that offer customers a different experience and enjoyment by incorporating J-Rilla's distinctive worldview and the unique personality of 'Universe by J-Rilla.'"
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