Musinsa Unveils First Global Campaign Photoshoot with NewJeans
[Asia Economy Reporter Lee Seo-hee] Musinsa announced on the 20th that it has released the first global campaign photoshoot with its global ambassador NewJeans, titled ‘NewSINSA X MUJeans’.
This photoshoot marks the first activity since NewJeans was appointed as Musinsa’s global ambassador last October. It was planned to promote the fashion trends of domestic brands together with NewJeans, who are loved worldwide.
The photoshoot, inspired by the motif of 'cloud' which is familiar to the 10-20s generation, was unveiled on the Musinsa Global Store. It shares various fashion styles saved in the photo albums of NewJeans members with the audience through the cloud.
On the same day, a special exhibition was also held at the Musinsa Global Store. Customers who purchase items worn by NewJeans members in the photoshoot can receive various discount benefits.
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A Musinsa representative said, "We hope that through the NewSINSA X MUJeans campaign, domestic brands with high growth potential in the global market will become better known to more overseas customers."
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