Lotte Tour Development Achieves Sales Record with Swiss Travel Package Priced at 8 Million Won Range
4832 Calls Flood Lotte Home Shopping in 60 Minutes
[Asia Economy Reporter Lim Chunhan] Lotte Tour Development announced on the 20th that its Swiss business package (6 nights 8 days) priced at 8.49 million KRW per person, sold through Lotte Homeshopping on the 18th, received 4,832 calls (1,933 cases) within 60 minutes, generating approximately 42 billion KRW in sales.
This is the highest sales record among overseas travel packages launched by Lotte Tour Development on home shopping since the start of COVID-19. Previously, in April, a 10-day Northern Europe package recorded sales of around 26 billion KRW, and in September, despite the high price of up to 10 million KRW for a special Egypt charter package business class product, all 523 seats were sold.
Lotte Tour Development plans to strengthen its premium line across more diverse regions such as Europe and the Americas to prepare for the full-scale reopening era of economic activities.
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A Lotte Tour Development official said, “Despite the high price of premium packages reaching the 8 million KRW range, pent-up demand for overseas travel is exploding,” adding, “It seems that the popularity of high-quality travel products composed of no tips, no options, and no shopping is also a factor.”
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