Samsung C&T Fashion, 'Ami' Opens Exclusive Store at The Hyundai Seoul... Eleventh in Korea

Ami The Hyundai Seoul store. Photo by Samsung C&T Fashion Division

[Asia Economy Reporter Song Seung-yoon] Samsung C&T Fashion Division announced on the 20th that the French designer brand AMI has opened its eleventh standalone store in Korea at The Hyundai Seoul in Yeouido.

AMI's new store is located on the 2nd floor of The Hyundai Seoul, covering an area of 97.85㎡ (29.6 pyeong). AMI completed the space by incorporating architectural elements from its Paris boutique. The store’s signature geometric patterned wooden floor adds a sense of stability and sophistication. Specially applied enchanting burgundy-toned curtains harmonize with the mosaic mirror walls, highlighting the brand’s modern and luxurious image. The ceiling features black perforated panels along with rail lighting that repeats the wooden floor pattern, accentuating the ceiling height.

The Hyundai Seoul store showcases AMI’s best-selling Heart Collection and the Fall/Winter 2022 runway collection. It offers men's and women's apparel characterized by bold colors and refined tailoring, as well as Heart Collection items such as sweaters, scarves, and gloves?perfect Christmas gifts. The store also sells collaboration products recently released this month with the global sports brand Puma.

To celebrate the store opening, a promotion is underway. All customers who make a purchase will receive an AMI Heart sticker kit. Customers who spend over 500,000 KRW will receive an AMI Heart bookmark, those who spend over 1,000,000 KRW will receive an AMI Heart brooch, and customers who spend over 2,000,000 KRW will receive an AMI Heart keyring, all on a first-come, first-served basis.

An AMI representative said, "We will provide customers with a differentiated brand experience in a space that fully expresses AMI’s unique modern and luxurious image."

This content was produced with the assistance of AI translation services.