Busan Dwaeji Gukbap Comes to Our Table with 'Baemin Meal Kit'

Baemin Creates Meal Kits of Popular Menus from 6 Busan Restaurants

[Asia Economy Reporter Kim Cheol-hyun] Baedal Minjok (Baemin) is accelerating support for meal kit development to boost sales of local small restaurants. Meal kits have seen continuous demand growth as the number of single-person households increases and the preference for contactless dining spreads.

Woowa Brothers, the operator of Baemin (CEO Kim Beom-jun), announced on the 20th that it will sell six types of meal kits created in collaboration with six small restaurants in the Busan area on 'Jeon-guk Byeolmi' (Nationwide Delicacies). The newly introduced meal kits include ▲ 'Buchu Pork Soup' from Pungsung Pork Soup ▲ 'Gamasot Tteokbokki' from Gaheonjeong ▲ 'Ganggalbi Soup' from Ganggalbitang ▲ 'Mung Bean Pancake Warm Rice' from Dammioak ▲ 'Spicy Seafood Cream Pasta' from Six Seasons ▲ and 'Grandma's Kalguksu' from Chaejeon Grandma Kalguksu, totaling six varieties.

Since June, Baemin has been working closely with the selected restaurants over approximately seven months, starting from recruitment and selection, to develop the meal kits. They conducted hands-on consulting with meal kit experts, visiting each restaurant directly to assist with planning, development, package design, operational environment and safety assessments, and marketing.

Baemin first began supporting meal kit production for restaurants in the Busan area last year. They developed meal kits based on the signature menus of eight small Busan restaurants and already introduced them on Jeon-guk Byeolmi. For example, 'Seungri's Fried Chicken,' selected for meal kit production support at that time, saw a 166% increase in sales compared to the same period the previous year after developing the meal kit menu.

Gwon Yong-gyu, head of Woowa Brothers' Food Service Solution Center, said, "Baemin will continue to strive to provide customized business support such as education, consulting, and sales channel support tailored to restaurants nationwide."

This content was produced with the assistance of AI translation services.