"Character Golden Age" Seven Eleven Launches New Products Featuring Pokemon and Peppa Pig

Seven Eleven unveils 'Funko Pop Pokemon Figures' and 'Peppa Pig Surprise Candy'
Available on Seven App... Mobile gift card 3,000 won and children's raincoat also offered

Funko Pop Pokemon Figures, Peppa Pig Surprise Candy (Photo by Seven Eleven).

[Asia Economy Reporter Yuri Kim] Korea Seven's convenience store 7-Eleven announced on the 20th that it has launched 'Funko Pop Pok?mon Figures' 15 types and 'Peppa Pig Surprise Candy,' which allows customers to enjoy Peppa Pig goods and candy together, through its mobile application (7-App).

The 7-Eleven Funko Pop Pok?mon Figures are the most famous figure series from the American toy manufacturer Funko, known worldwide for their popularity and for collectors who keep them in boxes. The 7-Eleven Funko Pop Pok?mon Figures include 15 popular Pok?mon such as Pikachu, Squirtle, Charmander, Eevee, Mew, Mewtwo, and Dragonite, featuring a design with large heads and small bodies to emphasize cuteness.

7-Eleven also sells Peppa Pig Surprise Candy through the 7-App. This product is a toy candy type that contains both toys and candy. Inside an egg-shaped tin case, there are 10 types of jelly and Peppa Pig character toys (6 types of stamps and 4 types of bracelets) randomly included. Peppa Pig is a globally popular animation depicting the warm and cheerful daily life of the pink pig 'Peppa' and her family.

To celebrate the launch of these globally popular items, 7-Eleven has prepared various events. All customers who purchase Peppa Pig Surprise Candy will receive a free children's Peppa Pig raincoat, and customers who purchase any of the 15 Funko Pop Pok?mon Figures will receive a free 3,000 KRW 7-Eleven mobile gift certificate until the end of this month.

Meanwhile, customer demand for character products at convenience stores is significantly increasing. The differentiated product 'Character My Keyring' 3 types (Pok?mon, Jjanggu, Sanrio), first launched by 7-Eleven in the industry, has surpassed 3 million cumulative sales, and sales in the 'Toy Candy' category, to which this product belongs, have increased fivefold compared to the same period last year as of the 19th of this year.

Kim Jung-soo, MD of the 7-Eleven Global Sourcing Team, said, "Familiar and cute character products are highly preferred not only by children but also by the MZ generation (Millennials + Generation Z)," adding, "We hope customers prepare cute gifts for their precious children at 7-Eleven during the year-end and New Year holidays."

This content was produced with the assistance of AI translation services.