OB Beer Expands Nationwide Launch of Premium Grain Malt Beverage 'OMG'

OB Beer premium grain sparkling beer 'OMG'.
Photo by OB Beer

[Asia Economy Reporter Song Seung-yoon] OB Beer announced on the 19th that it will expand the nationwide launch of its lager premium grain sparkling beer 'OMG'.

OMG is a premium sparkling beer made with carefully selected brown rice, barley, and rye to create a savory flavor. After a pilot launch in select stores last July, it gained great popularity among consumers, leading to a decision to expand nationwide. In addition to the existing 500ml size, a new 355ml size will be introduced. As the product name suggests, aiming to deliver an "Oh My God" level of savory taste, it features a rich grain aroma and smooth refreshing sensation. The key to its popularity is the added savory notes of brown rice, barley, and rye compared to conventional sparkling beers.

To commemorate the nationwide launch of OMG, a guerrilla event called 'Ralba Heaven' will be held, featuring the 'OMG RalLaBear' character working part-time. RalLaBear, highlighting OMG’s characteristics, will work as a one-day popcorn sales part-timer at movie theaters and meet consumers through a 'Free Hug' event at Hongdae and Myeongdong at the end of the year.

The OMG brand manager said, "Thanks to the enthusiastic support of consumers, we decided to launch OMG nationwide," adding, "We will actively target the sparkling beer market with OMG’s unique and enjoyable marketing as a stepping stone."

This content was produced with the assistance of AI translation services.