Searching "Christmas" shows only SPC brands?… Naver Map experiences 8-hour outage

Recovery Around 6 PM on the 16th

Only SPC brands appear when searching for 'Christmas cake'.
[Photo by Naver Map capture]

[Asia Economy Reporter Han Yeju] An error occurred on Naver Maps where only SPC Group's brands appeared when searching for Christmas, but it has since been fixed.

According to the industry on the 17th, from around 10 a.m. to 6 p.m. the previous day, for about eight hours, when entering search terms such as 'Christmas' and 'Christmas cake' on Naver Maps, only SPC brands like Paris Baguette and Baskin Robbins stores were displayed.

Many posts criticizing Naver's search results as favoritism toward a specific brand were posted on various online sites. This was because various nearby local bakeries and other brand bakeries that usually appeared in searches were not visible, and only certain brand franchises located far away were shown. It was even found that when searching for competing brand names like Tous Les Jours, only SPC brands appeared.

A Naver representative stated, "There was an issue where the similarity between words became excessively high during the synonym processing of certain brands and Christmas-related keywords, and we have corrected it," adding, "The exact cause of the error has not been identified."

This content was produced with the assistance of AI translation services.