"Fresh Sashimi Delivered to Your Door"... CU Expands Live Fish Sashimi Pickup Service

Available at Over 400 Stores in Seoul

Customers are using the fresh sashimi pickup service at CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chun-han] CU announced on the 14th that it is expanding its fresh seafood sashimi pickup service to over 400 stores in partnership with the seafood specialty distribution platform In-eo Gyoju Haejeokdan.

The two companies have been operating a fresh sashimi pickup service in some areas of Seoul, allowing customers who order sashimi before noon to pick it up at a nearby store after 6 p.m. on the same day. The fresh sashimi pickup service can be used by selecting convenience store pickup at CU affiliated stores within the In-eo Gyoju Haejeokdan application (app). When collecting the product, customers simply present the order number receipt message to the store staff.

Since the launch of the service, the monthly sales growth rates were 35.8% in April, 28.8% in May, and 24.5% in June, showing double-digit increases month over month. After significantly increasing the number of stores offering the service, the average daily number of orders from the 1st to the 12th of this month was 5.3 times higher than the first month. By age group, customers were 32.3% in their 20s, 41.9% in their 30s, 20.2% in their 40s, and 5.6% aged 50 and above. By location, stores in residential commercial areas accounted for about 75% of sales.

A BGF Retail official said, “As convenience stores have established themselves as a nearby shopping channel, we expanded the fresh sashimi pickup service to meet the needs of customers who want to purchase high-quality fresh food.” He added, “Going forward, CU will continue to provide various products and services that enhance customer convenience in daily life by leveraging the nation’s largest store network.”

This content was produced with the assistance of AI translation services.