Hanjin Launches Mobile Game 'Mullyuwang Island'

[Asia Economy Reporter Hyunseok Yoo] Hanjin announced on the 13th that it has newly launched the mobile logistics game ‘Logistics King Island’ on the 13th. This is part of 'Logainment (Logistics + Entertainment)', which combines logistics and culture. It is a game that expands the worldview of the mobile delivery game ‘Delivery King Island’ released in May last year.

‘Logistics King Island’ added ▲Hidden Picture Search and ▲Transport Escape Game to the three mini-games based on sorting, loading, and delivery from the existing ‘Delivery King Island’.

The Hidden Picture Search allows players to find hidden pictures step-by-step within a total of five themes, each expressing various global logistics sites owned by Hanjin and the cute, futuristic characters living there in charming illustrations, completing each theme.

The Transport Escape Game proceeds by moving containers blocking the exit to let the transport vehicles escape. As the difficulty increases by stage, the transport vehicles change in order from truck, ship, to airplane.

Hanjin aimed to enhance understanding of delivery, which has become increasingly important in the untact era, through a fun and smart experience with ‘Delivery King Island’. ‘Logistics King Island’ focuses on providing an experience where customers complete Hanjin’s global and futuristic logistics worldview together within the game.

It is currently available on Google Play Store and Apple App Store. Existing users who have ‘Delivery King Island’ installed will receive an update.

To commemorate the new launch of ‘Logistics King Island’, a certification shot event is also being held where participants can regram the launch announcement post or upload a screenshot of the game screen on Instagram. The event period is until December 23. Detailed information can be found on Hanjin’s official SNS channels such as Facebook, Instagram, and Blog.

A Hanjin official said, “Our company is the first in the logistics industry to establish Logainment, presenting communication methods with various customers including the MZ generation. We will continue to lead logistics trends and discover new customers by delivering various aspects of delivery and logistics as smart and fun experiences.”

This content was produced with the assistance of AI translation services.