LGU+ CEO Hwang Hyun-sik Surprises as Santa... Sharing Gifts with Underprivileged Children

"Fulfilling Social Responsibility to Become a Beloved Company"

On the afternoon of the 12th, CEO Hwang Hyun-sik and the management team visited Yeongnak Borinwon, dressed as Santa Claus, and presented gifts to the children. Photo by LG Uplus

[Asia Economy Reporter Oh Su-yeon] LG Uplus announced on the 13th that CEO Hwang Hyun-sik visited a child welfare facility located in Yongsan-gu at the end of the year and carried out the ‘U+ Hope Santa’ sharing activity by giving gifts to children.

U+ Hope Santa is LG Uplus’s representative year-end social contribution activity started in 2017, where executives and employees meet children from underprivileged groups to share warmth. CEO Hwang Hyun-sik and about 10 executives visited Yeongnak Borinwon in Yongsan-gu, Seoul, on the afternoon of the 12th.

On that day, CEO Hwang and the executives transformed into one-day Santas for Christmas, personally presenting gifts prepared by LG Uplus employees to the children and spending time communicating while enjoying ukulele and kalimba performances prepared by the children.

Prior to this, LG Uplus collected the gifts and stories that children wanted to receive and prepared gifts through one-on-one matching with employees. The sharing activity was conducted in a way that employees who wished to participate read the children’s stories and took part in purchasing gifts, with a total of 50 employees participating to prepare gifts to be delivered to the children.

Taking this U+ Hope Santa sharing activity as an opportunity, LG Uplus plans to resume monthly birthday parties for the children of Yeongnak Borinwon starting next year. Since 2017, LG Uplus employees have been visiting Yeongnak Borinwon every month or inviting the children to the Yongsan office to hold birthday parties, but these were suspended in 2020 and 2021 to prevent the spread of COVID-19.

Kim Byung-sam, director of Yeongnak Borinwon, said, “Thanks to LG Uplus executives personally delivering gifts every December for Christmas, the children always wait for Christmas with excitement,” and added, “We thank the LG Uplus employees who sent warm love so that the year-end can be spent richly.”

CEO Hwang Hyun-sik of LG Uplus said, “We prepared U+ Hope Santa, a sharing activity that gathers the hearts of employees for a warmer and brighter Christmas without any children being left out,” and added, “LG Uplus will continue to fulfill its social responsibilities and strive to become a company loved by customers through sustainable management.”

Meanwhile, LG Uplus supports various social contribution programs so that employees can freely carry out voluntary sharing activities. This year, activities to coexist with local communities continue, including U+ Hope Books, which involves employees participating in making braille fairy tale books for the visually impaired, a 12-week challenge for children of soldiers, and donating all funds raised and merchandise sales from the character ‘Muneo’ fan community to the Community Chest of Korea.

This content was produced with the assistance of AI translation services.