Shinsegae Department Store·SSG.com Lunar New Year Gift Set Pre-Order Sale... Up to 60% Discount

Premium Gift Sets Up 30%... Largest Scale Ever

Seollal gift sets are being sold at the Shinsegae Department Store main branch. (Photo by Shinsegae Department Store)

[Asia Economy Reporter Lim Chunhan] Shinsegae Department Store announced on the 11th that it will begin pre-order sales of 2023 Lunar New Year gift sets from the 12th of this month until the 2nd of next month.

The pre-order items include about 240 varieties such as 47 agricultural products like pears, apples, and dried persimmons; 32 livestock products including Korean beef; 29 seafood items such as dried yellow corvina and cutlassfish; and 52 health supplements. Major item discount rates are 5-10% for Korean beef, 20% for dried yellow corvina, 60% for wine, and 30% for health supplements.

This time, targeting demand for premium gift sets, Shinsegae is offering about 100 products priced over 300,000 KRW, a 30% increase compared to last Lunar New Year. The scale of premium gift sets is the largest ever for a Lunar New Year holiday. For Korean beef, buyers directly participated in cattle auctions to prepare directly auctioned Korean beef steak sets and Shinsegae female Korean beef Manbok. The share of exotic fruit sets such as Shine Muscat grapes and apple mangoes has also increased up to 60%, diversifying the selection.

Pre-order sales are also being conducted on SSG.com Shinsegae Department Store Mall until the 14th. With a total of about 7,000 items, the quantity has been expanded by 25% compared to last Lunar New Year. Representative products include 'Antibiotic-free Green Korean Beef VIP Number 9 1++ Special Cuts' and 'Canada Giant Live Lobster Set.'

Benefits include up to 1.5 million KRW in points accumulation based on purchase amount, and up to 1% points accumulation for purchases over 2 million KRW using event cards during the period. Additionally, a time deal event offering up to three specially priced gift sets daily is also presented, allowing customers to prepare holiday gift sets at reasonable prices.

A Shinsegae Department Store official said, "We have increased the proportion of premium gift sets over 300,000 KRW and eco-friendly and exotic gift sets compared to last year," adding, "We will minimize inconvenience for customers using pre-orders and offer a variety of products by expanding online items as well."

This content was produced with the assistance of AI translation services.