HiteJinro Launches Limited Edition 'Aisher Aseul' for Year-End

[Asia Economy Reporter Eunmo Koo] HiteJinro announced on the 9th that it will re-release a limited quantity of ‘Eisher Aiseul’ for the year-end. Eisher Aiseul is the first brand collaboration in the soju category, launched by HiteJinro in partnership with Orion’s ‘Eisher’.

First introduced in October 2020, Eisher Aiseul gained significant attention upon release for its refreshing lemon flavor and strong tingling sensation. It sold out early within a month of launch. Even after selling out, consumer demand continued unabated, leading to two re-releases in June last year and March 2022. This time, Eisher Aiseul will also be sold in limited quantities, with the price remaining the same as before.

Eisher Aiseul is the fourth fruit liqueur product introduced by HiteJinro, following Grapefruit Aiseul, Green Grape Aiseul, and Plum Aiseul. It has been loved for its refreshing taste and low alcohol content, making it light and easy to enjoy without burden. In addition to Eisher Aiseul, HiteJinro has continuously pursued new attempts through various collaborations such as Melona Aiseul and Vita500 Aiseul.

Oh Seong-taek, Executive Director of Marketing at HiteJinro, said, "We decided to re-release Eisher Aiseul to repay the love and interest of consumers as the year-end approaches. We will continue to lead trends with various products as a leading alcoholic beverage company in Korea."

This content was produced with the assistance of AI translation services.