"Reflecting MZ Trends" IFC Mall Renovates with Expanded Wine and SPA Lineup
Targeting the MZ Generation, Wine Shop Enoteca and Women's Clothing Brand Nine Open
Expansion and Renewal of Popular Existing Food & Beverage and SPA Brands Including Tasting Room
[Asia Economy Reporter Yuri Kim] IFC Mall announced on the 7th that it has undergone a store renewal targeting the MZ generation (Millennials + Generation Z).
Reflecting the home drinking trend of the MZ generation who enjoy wine and whiskey at home, the wine shop Enoteca, which was located inside CJ Olive Market on the L3 floor, has newly opened as a standalone store on the L2 floor. Visitors can find a variety of wines ranging from premium wines to cost-effective options. To celebrate the opening, up to 74% discounts will be offered on 800 items at the Enoteca store until the 11th.
The contemporary women's clothing brand Nain also newly opened. Nain created a premium concept store called 'Nain Atelier' that appeals to the five senses, featuring elements such as trees swaying in the wind, wild grasses, bird songs, and morning scents, reflecting the MZ generation's trend of valuing experiences.
The Tasting Room, loved by IFC Mall visitors for its Mediterranean-style cuisine that combines Italian dishes with Korean flavors, and Charles & Keith, a leading Singaporean fashion brand, have been renewed and reopened.
Additionally, by early next year, the premium leather shoe brand Kuern, famous for ballerina shoes, will newly open, and existing popular stores such as the women's SPA brand MISSO and the Italian bistro The Place will relocate and expand as part of the ongoing renewal.
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An IFC Mall official said, "Through operating the MPX Gallery, we have held exhibitions such as the Disney Art Collection and the K-pop festival 'D’Festa,' while also increasing stores tailored to the consumption trends of the MZ generation," adding, "We plan to continue renewals including new store openings until the first half of next year."
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