"Faster Holiday Preparations"... Pre-Orders for Seol Gift Sets Begin

Expansion of Cost-Effective Gift Sets
Discount Benefits Offered Based on Purchase Amount

Models are introducing the Lunar New Year gift set pre-orders at Homeplus Mega Food Market Gangseo Branch in Seoul. (Photo by Homeplus)

[Asia Economy Reporter Lim Chun-han] Large supermarkets have started pre-order sales of gift sets in anticipation of the Lunar New Year, which is earlier than usual. As high inflation continues, they are offering a variety of cost-effective products and providing discount benefits based on purchase amounts.

According to the industry on the 3rd, Emart has expanded group purchases where a special price is available if a certain number of people gather. By participating in group purchases through the Emart application (app), if 1,000 people gather for each product, they can purchase the product at about 50% cheaper than the market price. If purchased with event cards during the pre-order period, customers can receive up to a 40% discount, and Shinsegae gift certificates worth up to 15% of the purchase amount are given based on the purchase amount.

At SSG.com, representative practical products include fruit sets priced between 20,000 and 30,000 KRW, seedless semi-dried persimmon sets, Australian beef sets priced around 50,000 KRW, and dried yellow corvina sets. Most pre-order gift sets can be conveniently gifted through non-face-to-face gifting. They also provide a function to pay at once and deliver to multiple addresses, and contact information can be uploaded in Excel file format.

Lotte Mart offers price stabilization planned sets where customers can purchase representative holiday gifts such as Korean beef (Hanwoo) and fruit at affordable prices. The Hanwoo rib set No. 2 is limited to 500 units, and the U.S. prime LA-style beef rib set is limited to 1,200 units, both sold at 99,000 KRW. Depending on the purchase amount, customers receive gift certificates up to 1.5 million KRW or immediate discounts, and free nationwide delivery is provided for purchases over 30,000 KRW. The same benefits are available for pre-ordering gift sets on Lotte On.

Homeplus offers more benefits to early bird customers as the proportion of pre-order gift set sales increases. If payment is made with event cards during the pre-order period, customers can get up to a 40% discount and receive gift certificates based on the purchase amount. Online, additional discount coupons are provided for purchases over 100,000 KRW. A Homeplus official said, “Ahead of the early Lunar New Year, we have prepared various gift sets early with competitive prices and quality to reduce customers’ cost burdens at the end and beginning of the year,” adding, “We hope customers prepare wisely for the upcoming Lunar New Year holiday.”

This content was produced with the assistance of AI translation services.