Due to the success of the drama 'Jaebeoljip Maknae Adeul'... Naver Web Novel Original Sales Jump 6 Times

[Asia Economy Reporter Yuri Choi] Sales of the Naver Series web novel Jaebeoljip Maknae Adeul (The Youngest Son of a Conglomerate) have surged thanks to the drama's success.

Naver Webtoon announced on the 1st that since the drama adaptation of Jaebeoljip Maknae Adeul began airing on the 18th of last month, sales of the original web novel of the same name have increased sixfold. The original web novel Jaebeoljip Maknae Adeul was first serialized in 2017 on a platform operated by Moonpia, a subsidiary of Naver Webtoon, and concluded in 2018. It is currently available on Moonpia and Naver Series, among others.

Riding the wave of the drama's popularity, the original web novel rose to number one in popularity rankings on Naver Series' novel section. Interest from overseas readers is also on the rise. Since early November, the web novel has been available in Thai, Indonesian, and other languages on Naver Webtoon's global platform, reaching the top ranks in the weekday webtoon popularity charts within 25 days.

Earlier in September, a webtoon adaptation of the same name, based on the web novel, was launched. Within two months, the Jaebeoljip Maknae Adeul webtoon surpassed 100,000 registered users in the "Interested Webtoons" category. As the original work gained renewed attention through the webtoon, sales of the Jaebeoljip Maknae Adeul web novel increased 34 times compared to before.

A Naver Webtoon official stated, "This is another case that proves the powerful synergy of the intellectual property (IP) value chain connecting web novels, webtoons, and video content," adding, "We will continue to strive to discover excellent original IPs so that webtoons and web novels can further establish their presence as globally beloved storytelling content in the international market."

This content was produced with the assistance of AI translation services.