The Season of Hot Broth, Convenience-Type Seasoning Market Heats Up with Yuksu Daejeon

Domestic Seasoning Sales in First Half Reach 95.6 Billion KRW, Up 6.1% YoY
Q4 Demand Increase... Annual Sales May Exceed 200 Billion KRW This Year

CJ CheilJedang 'Baeksul Whole Cut Soup Stock Tea Bag'

[Asia Economy Reporter Eunmo Koo] As the season for hot soup dishes returns, the food industry is competing to raise the market temperature by launching convenience-type seasoning products that emphasize convenience and storability.

On the 29th, according to the food industry, CJ CheilJedang recently released two new products of the ‘Baeksul Whole Prepared Soup Stock Tea Bag’ that allows you to brew broth immediately without preparing ingredients. The soup stock tea bag focuses on making rich broth easily in just 5 minutes. Ingredients that take a short time to infuse, such as anchovies, kelp, and shrimp, are placed whole, while those that take longer, like dried pollack and shiitake mushrooms, are cut into pieces and packed in the tea bag to minimize cooking time. Additionally, eco-friendly tea bags made from corn starch were used to enhance safety.

Dongwon F&B also introduced four types of convenient broth seasoning called ‘Gukmul-ui Sin’ (God of Broth). Gukmul-ui Sin is a seasoning product that allows you to complete broth usable in various dishes by simply boiling it in boiling water for 3 minutes without any separate ingredient preparation. Notably, it is individually packaged in coin-shaped packets to improve ease of use.

As convenience becomes a trend, ready-to-use broth in pack form that does not require boiling water is also being introduced to the market one after another. Jung Sik Food launched the ‘Simple Chef’ broth series in a tetra pack with a lid, starting with the ‘Vegetable Broth’ in May, and recently expanded consumer choices by releasing ‘Beef Bone Broth.’ Harim also expanded its lineup of ‘Pure Broth,’ sterilized by ultra-high temperature sterilization technology, which can be stored at room temperature until opened, enhancing both convenience and storability.

The domestic seasoning market has rapidly grown due to soaring dining-out prices and increased cooking time at home caused by COVID-19. In particular, the ‘convenience-type seasoning’ market using natural ingredients has shown steep growth by emphasizing the advantage of easy use. Natural seasonings, made by grinding raw materials such as beef and anchovies, have played a leading role in overcoming the negative image that seasonings are unhealthy.

According to the Korea Agro-Fisheries & Food Trade Corporation (aT), domestic seasoning sales in the first half of this year amounted to 95.6 billion KRW, a 6.1% increase compared to the same period last year. Considering that demand for seasonings increases in the fourth quarter when temperatures drop and preference for soup, stew, and hot pot dishes rises, annual sales are expected to exceed 200 billion KRW this year.

Dongwon F&B, Convenient Broth Seasoning 'Gukmul-ui Shin'

This content was produced with the assistance of AI translation services.