Busan Turns Deliciously Red... Expo Promotion and Neighborly Love with 12,030 Kimchi Cabbage Making Event

Busan City Hall.

[Asia Economy Yeongnam Reporting Headquarters Reporter Kim Yong-woo] The Lotte Group's kimchi-making event, which supports the 'warm winter' for neighbors in need 'deliciously,' is coloring Busan red.

Busan City announced on the 25th at 9 a.m. in the square in front of Sajik Baseball Stadium that it will hold the '10,000 2030 heads of kimchi-making event to wish for the hosting of the 2030 World Expo,' hosted by Lotte Group affiliates in the Busan area.

At the event, Busan Mayor Park Hyung-jun, Vice Chairman of the City Council Lee Dae-seok, CEO of Busan Lotte Hotel Seo Jeong-gon, CEO of the Giants Lee Seok-hwan, as well as employees from 23 Lotte affiliates in the Busan area including Lotte Department Store, Lotte Mart, and Lotte Construction will participate.

For neighbors in need, Lotte Giants players Ahn Chi-hong, Kim Won-joong, and Park Se-ung will roll up their sleeves and participate in making kimchi to convey warm hearts and hope.

Since 2011, Busan City and Lotte Group have held an annual event to make 10,000 heads of kimchi. This year, to wish for the hosting of the 2030 World Expo, they will make 10,230 heads. The kimchi, valued at approximately 140 million KRW, will be distributed to about 4,000 low-income households in Busan through food banks in 16 districts and counties, expanding the scale of the event.

Busan Mayor Park Hyung-jun said, “I am grateful to the Lotte Group for consistently practicing neighborly love for 12 years, and this year’s ‘10,230 heads kimchi-making event’ will be a great opportunity to promote not only the Busan Expo hosting but also our kimchi culture.”

The Lotte Group also stated, “It is meaningful to be able to wish for the hosting of the 2030 World Expo, a national issue, through this event. We will work together to promote the Expo hosting and continue to pay attention to vulnerable groups in the region to create a Busan where no neighbors are left behind.”

This content was produced with the assistance of AI translation services.