Ssangyong Motors Torres, '2022 Good Design Award' Prime Minister's Award

"Highlighting Authentic SUV Features While Showcasing a Sophisticated Design"

[Asia Economy Reporter Kiho Sung] Ssangyong Motor announced on the 24th that the ‘Torres’ received the prestigious ‘Prime Minister’s Award,’ the gold prize at the ‘2022 Good Design (GD) Awards,’ in recognition of its excellent design.

The Ministry of Trade, Industry and Energy and the Korea Institute of Design Promotion comprehensively evaluate products’ appearance, functionality, materials, and economic feasibility according to the Industrial Design Promotion Act. They select outstanding design products that enhance national design competitiveness and contribute to improving the quality of life for citizens, awarding the government certification symbol, the 'GD (Good Design)' mark.

Started in 1985, this year marked the 38th ceremony, held on the 23rd at the aT Center in Yangjae, Seoul, during ‘Design Korea 2022.’ The 2022 Good Design (GD) Awards judges commented, “Ssangyong Motor’s ‘Torres’ stood out with its exterior design and simple interface that preserved the timeless characteristics of a traditional sports utility vehicle (SUV) while considering new lifestyles and trends.”

Lee Kang, Executive Director of Ssangyong Motor Design Center, said, “Following the Tivoli’s Good Design mark acquisition in 2015 and the G4 Rexton’s Prime Minister’s Award in 2017, it is an honor that Torres has once again received the prestigious Prime Minister’s Award. We will continue to introduce brands that satisfy consumers’ sensibilities based on Ssangyong Motor’s differentiated design and the original essence of authentic SUVs.”

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