SK C&C Strengthens 'DX Change Management Service' to Enhance Customer Digital Capabilities

[Asia Economy Reporter Seungjin Lee] SK㈜ C&C is set to fully launch customized services that include not only digital technology training tailored to customer tasks but also DX (digital transformation) change management services.

On the 24th, SK C&C announced that it signed a Memorandum of Understanding (MOU) with Lab4DX to develop DX change management services aimed at strengthening corporate digital capabilities.

Lab4DX is a company that designs data-driven customer experiences and consults companies seeking to transform into DX organizations, assisting with DX change management.

SK C&C’s ‘Tech Training Center,’ which is responsible for customer-tailored digital transformation training, will strengthen the ‘DX change management’ segment of its training professional services through this collaboration. The training professional services are customized expert training programs designed to enhance customers’ DX execution capabilities.

The program, which combines work and education, supports at once ▲ DX capability governance design ▲ customer-tailored digital education through digital labs ▲ DX change management consulting and education such as customer experience design ▲ planning and operation of digital competitions through competition platforms ▲ coaching through actual data analysis projects.

The newly enhanced ‘DX Change Management Program’ provides ▲ DX capability governance design encompassing skills, mindset, culture, and systems ▲ data-driven new value proposition techniques for products and services ▲ methodology education on utilizing digital in fields such as marketing and product planning.

In the future, the plan is to support digital-based business model change management so that each company can predict customers’ future behaviors and situations and discover the optimal products and services needed for each customer.

Jinwoong Kim, CEO of Lab4DX, said, “By advancing SK㈜ C&C’s industry-specialized, customer-tailored DX change management services, we expect many companies considering digital utilization to achieve digital innovation quickly.”

Byunghui So, Head of SK C&C Platform BMO Group, said, “To increase digital transformation execution capabilities, changes in work methods based on data and strengthening digital capabilities of members must be supported,” adding, “With the addition of DX capability governance design and DX change management through SK C&C’s Tech Training Center, the success rate of digital transformation will be higher.”

This content was produced with the assistance of AI translation services.