Mom's Touch Launches Two Winter Limited 'Chalppang' Varieties... "Enjoyment in Seeing and Eating"
[Asia Economy Reporter Moon Hyewon] Mom's Touch announced on the 24th that it will release two limited-edition unique side menu items called Chalbbang, which resemble real potatoes and sweet potatoes, to welcome the winter season.
The new menu items are desserts sold exclusively during the winter season. They feature a charming reproduction of the visuals of native winter desserts, potatoes and sweet potatoes, reflecting the food culture of the MZ generation (Millennials + Generation Z) who seek unique and novel experiences, as well as the 'K-Dessert' trend.
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There are two types: 'Steamed Potato Chalbbang,' shaped like a bumpy potato, and 'Steamed Sweet Potato Chalbbang,' closely resembling a long sweet potato. Their realistic shapes create a pleasant illusion as if you are eating actual potatoes and sweet potatoes. Not only do they provide visual enjoyment, but they are also filled with sweet and savory potato and sweet potato fillings, offering a chewy texture that adds to the eating pleasure.
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