AK Mall Leads Support for Small Business Sellers to Develop Online Sales Channels

Lee Yoon-gu, MD of AK Mall, is taking a photo holding a product from a small business he is in charge of. (Photo by AK Plaza)

[Asia Economy Reporter Jeon Jinyoung] AK Mall, an online comprehensive shopping mall operated by AK Plaza, announced on the 24th that it has contributed to a substantial increase in sales by supporting online promotional events for small business sellers.

AK Mall has been operating the ‘Small Business Online Shopping Mall Entry Support Project’ in collaboration with the Small and Medium Business Distribution Center since March this year to ensure safe entry and strengthen market competitiveness for sellers in the highly competitive e-commerce industry. AK Mall provided participating sellers with benefits such as discount coupons of up to 15% and payback financial support. To enhance product awareness and advertising effectiveness, it also assisted in banner ad creation and exposure based on data-driven strategic planning. Recently, it supported unique marketing by utilizing the main character from the popular webtoon “Just Buy It! Jilleluya” by Yami, a well-known webtoon artist affiliated with Kakao Webtoon.

Dong-A Food achieved significant growth by participating in this project. Dong-A Food entered the home meal replacement (HMR) market last year by launching the retort product ‘Kim Ga Ne Gamjatang’. Although sales have been steady since its launch, the lack of know-how in online distribution channels meant there was insufficient momentum to drive brand growth. However, after participating in this year’s project, performance rapidly improved. In November of this year, the cumulative sales of Dong-A Food increased more than tenfold compared to the same period last year.

A representative from AK Plaza’s E-Shopping Business Division said, “We are pleased that the Small Business Online Shopping Mall Entry Support Project by the Small and Medium Business Distribution Center can help strengthen the competitiveness of small business owners in the increasingly fierce e-commerce market due to high inflation.” He added, “AK Mall will continue to strive for various support activities to accelerate win-win management alongside small business owners.”

This content was produced with the assistance of AI translation services.