CU Launches Flower-themed Dessert... "Collect Character Tdibseals"

Targeting Generation Z's Diary Decoration Spending

A model is introducing flower card desserts at the convenience store CU. (Photo by BGF Retail)

[Asia Economy Reporter Lim Chunhan] CU announced on the 24th that it will release a dessert containing Ttibuseal stickers of the character Kkokka in collaboration with character artist Yeong-i’s Forest.

The newly introduced dessert is the Kkokka Caramel Roll Cake, the third dessert in the Kkokka series following the Kkokka Caramel Cookie Choux and Ddungkaron. The Kkokka Caramel Roll Cake features a soft roll cake bread in caramel color reminiscent of Kkokka, filled with milk fresh cream and caramel filling, offering a sweet and salty flavor harmony. The package is adorned with a cute Kkokka character topped with fresh cream on its head, adding to its charm.

Randomly included are 120 different types of Kkokka character Ttibuseal stickers, targeting the diary decorating (Dakku) consumption trend among Generation Z, the main customers of convenience stores. In fact, when CU first announced the release of a dessert containing Kkokka Ttibuseal stickers on social media last September, over 1,500 customers left comments within eight days, showing explosive popularity.

A BGF Retail official said, “Recently, decorating play has become a trend among customers in their teens and twenties, so we released a collaboration product with popular Dakku characters favored by Generation Z customers. We will continue to introduce products that allow customers to enjoy both taste and fun at convenience stores, which have become everyday playgrounds.”

This content was produced with the assistance of AI translation services.