Changwon Special City, Rising as a Leading City in Municipal Promotion

Grand Prize Winner at the Korea Internet Communication Awards

Changwon Special City, Gyeongnam, won the Grand Prize for Internet Communication at the 15th Korea Communication Awards.

[Asia Economy Yeongnam Reporting Headquarters Reporter Song Jong-gu] Changwon Special City in Gyeongnam has risen as a leading city in municipal promotion.

Changwon City announced on the 22nd that it achieved the grand prize in the Internet Communication Award at the 15th Korea Communication Awards.

The 'Korea Communication Awards' is an awards ceremony hosted by the Korea Internet Communication Association (KICOA) and sponsored by the Ministry of Science and ICT to strengthen the digital communication competitiveness of corporations and public institutions. The city secured first place in the nationwide basic local government category, reaffirming its position as a leading city in municipal promotion through social media.

Changwon Special City's distinctive communication efforts through social media earned it the grand prize by achieving an AAA rating in the comprehensive digital communication index for public institutions, which is the judging criterion for the Internet Communication Award, and ranking first in the basic local government category.

Since the beginning of the 8th local government administration in July this year, the city has swiftly established a new paradigm for municipal promotion by launching a New Media Team within the Public Relations Office dedicated to social media municipal promotion, utilizing major SNS and communities including the YouTube channel 'Recommended Changwon.'

In particular, the YouTube channel 'Recommended Changwon' has driven municipal promotion through new media, boasting 20,200 subscribers as of November, up from only 7,300 last year.

The witty one-minute shorts series 'Ilsacheolli Dongseonampyo,' which vividly captures the lively scenes of municipal projects, has become a representative content with over 10,000 pure views, starting with an episode about the 'Zelkova tree' featured in the ENA drama 'Extraordinary Attorney Woo' and extending to six episodes titled 'A New Era of K-Defense Industry' showcasing the grandeur of Changwon's defense industry.

The policy documentary 'The 8th Local Government Administration is Empowering' unfolds Changwon's core municipal affairs through various stories, attracting viewers with its splendid visuals and persuasive composition, including themes such as 'Serving Special City Changwon' and 'Changwon Empowering the 40s and 50s Generation.'

Interactive communication content based on OSMU (One-Source Multi-Use), such as 'Producer Shin's Daegwan Inspection' which examines various aspects of municipal affairs, and municipal news 'Shortory,' has received great responses from citizens.

In addition to operating YouTube, the city promptly produces its own card news whenever there are municipal issues and distributes them through SNS and local communities, serving as a municipal informer.

First Deputy Mayor Ahn Kyung-won said, "The era of traditional municipal promotion where public institutions unilaterally deliver information is coming to an end," adding, "Changwon Special City will continue to maintain its status as a leading city in new media municipal promotion by engaging in two-way communication with citizens through various channels."

This content was produced with the assistance of AI translation services.