Diageo Launches 'Guinness Special Package' Featuring "Son Heung-min Signed Exclusive Glass"
Guinness Exclusive Glasses Engraved with National Soccer Team Players' Signatures, Scratch Coupons and More Giveaway
[Asia Economy Reporter Eunmo Koo] Diageo Korea's world best-selling stout brand Guinness announced on the 21st that it will launch the ‘Guinness x Korea Football Association (KFA) Special Package’ in collaboration with the Korea Football Association (KFA).
The Guinness x Korea Football Association Special Package consists of six 440mL Guinness Draft cans and one Guinness exclusive glass engraved with the autographs of players Son Heung-min, Hwang Ui-jo, Hwang Hee-chan, and Kim Min-jae.
Customers who purchase the special package will also have the chance to receive special gifts through a limited event. Winners can be confirmed using the scratch coupon included in the package, and prizes include ▲a football national team player’s autograph jersey (1st prize) ▲a football national team player’s autograph Guinness exclusive glass (2nd prize) ▲home and away jerseys of the national football team (3rd prize). The special package is available for purchase at major supermarkets and convenience stores nationwide.
Until the 30th, special on-site promotions will be held at Guinness Master outlets. When ordering a Guinness pint, customers will receive the ‘Guinness Stouty Service,’ which prints the image of the national football team on the smooth foam. Additionally, ordering three Guinness pints allows customers to enter a draw to win official national team uniforms, signed balls, scarves, and other goods.
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Kim Juhwan, head of the Guinness brand, said, “We have launched a special package that allows fans to support the national football team while experiencing the smooth flavor of Guinness. We will continue to wish for the success of the national football team and strive to provide consumers with special experiences.”
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