KT Alpha Shopping Signs Business Agreement with Daejeon Chungnam Pig Farming Cooperative... "Expanding Market Access for Pig Farmers"

Joint Discovery of Excellent Products Including Fresh Korean Pork

Jung Ki-ho, CEO of KT Alpha (right), and Lee Je-man, head of Daejeon Chungnam Pig Farming Cooperative, are taking a commemorative photo after signing a business agreement. (Photo by KT Alpha Shopping)

[Asia Economy Reporter Lim Chun-han] KT Alpha Shopping announced on the 16th that it has signed a business agreement with Daejeon Chungnam Pig Farmers' Cooperative to collaborate on supporting domestic and international market expansion for excellent products such as fresh pork and processed foods produced in the Daejeon Chungnam region.

The two parties plan to jointly discover outstanding products from Daejeon Chungnam Pig Farmers' Cooperative by utilizing their capabilities and expand sales through KT Alpha Shopping's distribution channels.

KT Alpha Shopping intends to actively work on expanding sales channels by utilizing various distribution channels including TV broadcasting, TV apps, mobile live commerce, affiliated online malls, and overseas exports.

Lee Je-man, chairman of Daejeon Chungnam Pig Farmers' Cooperative, said, "Through this business agreement, we will support stable market access for farmers and provide consumers with high-quality, safe food at reasonable prices, thereby establishing a win-win development system for farmers, consumers, and the local community."

Jung Ki-ho, CEO of KT Alpha, stated, "By building a close cooperative system with Daejeon Chungnam Pig Farmers' Cooperative, we will contribute to increasing pig farmers' income and the sustainable development of the pig farming industry, achieving continuous mutual growth."

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