Ottogi Pizza Surpasses 100 Million Units Sold in Cumulative Sales After 6 Years
Cumulative Sales Exceed 270 Billion Won
[Asia Economy Reporter Eunmo Koo] Ottogi announced on the 14th that the cumulative sales of 'Ottogi Pizza' have surpassed 100 million units. The cumulative sales revenue has exceeded 270 billion KRW.
Ottogi entered the frozen pizza market in May 2016 by launching 'Frozen Pizza Baked in a Stone Oven.' Expanding its lineup with round pizzas, square pizzas, spoonable cup pizzas, and single-serving pizzas, it currently sells 7 lines and 18 items.
As the domestic frozen pizza market grew, Ottogi made a bold move with premium products. In June last year, it launched three types of crust pizzas with differentiated dough and toppings. In May, it introduced two types of wood-fired style pizzas, followed recently by two types of cauliflower dough pizzas.
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An Ottogi representative said, "The success of 'Ottogi Pizza' is based on consistently introducing products that consider changing market trends, consumer preferences, convenience, quality, and safety. We will continue to present frozen pizzas that embody Ottogi's excellent technology and know-how through ongoing research and development."
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