Curly, Korea's First E-commerce to Officially Launch 'Nespresso Coffee'

Park Sung-yong, CEO of Nespresso Korea (left), and Kim Seul-ah, CEO of Kurly, are taking a commemorative photo for the agreement. (Photo by Kurly)

[Asia Economy Reporter Jeon Jinyoung] Kurly announced on the 14th that it has become the first official seller of Nespresso coffee in the domestic e-commerce market.

Nespresso sells its coffee only through its directly operated offline stores called Nespresso Boutique and its official website. It strictly manages its distribution network to the extent that overseas direct purchases are not allowed. Nespresso and Kurly have formed a consensus on their shared vision and philosophy pursuing the value of sustainability, and plan to enhance customer experience through various partnerships in the future.

The Nespresso coffee offered through Market Kurly includes a total of 30 varieties. It sells 15 types of the Original Series, which uses the classic espresso high-pressure extraction method, and 15 types of the Vertuo Series, which implements rich crema through a centrifugal extraction method. The Original Series features popular products such as the bestseller ‘Firenze Arpeggio,’ classic espresso ‘Volluto,’ and ‘Vanilla-flavored Eclair,’ which is good for enjoying as a latte. The Vertuo Series carefully selects various products such as ‘Melogio,’ which has a smooth Americano taste, and single-origin coffee ‘Costa Rica.’

Kurly expects a positive synergy effect as it exclusively offers Nespresso coffee along with coffee machines currently on sale, including Nespresso Original CitiZ, Essenza Mini, and Vertuo Plus. Based on continuous cooperation with Nespresso, various coffee products will be introduced on Market Kurly in the future.

Choi Yunseo, MD of Kurly Commerce Team, said, “We are pleased to officially launch Nespresso’s products, which are leading the capsule coffee market, for the first time in domestic e-commerce,” and added, “Kurly will continue to strive to provide differentiated experiences to customers.”

This content was produced with the assistance of AI translation services.